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A digital marketing company. We blend strategy, technology and creativity to help you connect with your customers online.
Recent Blog Posts
Why is your Website NOT selling and what to do about it
Since first generation websites, the Internet has evolved into a complex, strategic environment for businesses where leveraging an effective online presence can help your company grow and prosper. Amazingly, still too many businesses, big and small, think of a website as just a “must-have” cost center. Only a few companies recognize their websites as valuable investments that can help them expand profitability, achieve organizational objectives and boost their marketing and sales efforts.
Read more >How to avoid a BP-like Online Reputation Disaster
Since the oil spill crisis in the Gulf Coast started, we have seen BP struggling with its PR strategy trying to convince the world that they are doing all they can to solve the problem. Marketing communications experts around the globe agree that the best PR strategy in these type of cases is to actually solve the problem, period. But let’s focus on BP’s major mistake from an online reputation management (ORM) perspective.
Read more >The Importance of Measuring the Right Web Metrics
You can’t manage what you can’t measure. That’s a fact. If you are serious about getting results from your company’s digital marketing efforts, it’s time for you to start measuring and managing the right web metrics for your organization.
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