Entries from June 2010:
How to avoid a BP-like Online Reputation Disaster
June 18th, 2010
Since the oil spill crisis in the Gulf Coast started, we have seen BP struggling with its PR strategy trying to convince the world that they are doing all they can to solve the problem. Marketing communications experts around the globe agree that the best PR strategy in these type of cases is to actually solve the problem, period. But let’s focus on BP’s major mistake from an online reputation management (ORM) perspective.