SOWEB, The Marketing Agency for the Digital Age, announced today that LATAM digital influencer and thought leader Adrian Pelaez has joined the agency as Director of Communications.

“We are very happy to welcome Adrian Pelaez to our team. We think Adrian’s insights and extensive experience in New Media and PR 3.0 will be very valuable in reinforcing our communications practice and helping guide SOWEB in its growth efforts towards LATAM and the US Hispanic market,” said Ernesto Sosa, SOWEB’s President.

“Being invited to join the SOWEB managing team is not only an honor, but a great career advancement opportunity to be with the digital marketing leaders and contribute shaping today’s digital landscape in the U.S.. I’m really looking forward to working with Ernesto and SOWEB’s team to help with all the amazing things SOWEB will be doing in 2015.” said Adrian Pelaez.

Adrian has been over the past 15 years a change agent in the region and a key advisor to businesses, universities, agencies and governments on digital communication strategies, innovation and lately social media across all main industries in LATAM. He currently serves as content contributor for many business and technology publications, senior brand ambassador for Evernote and Hootsuite, and served in the recent past as senior advisor to important initiatives such as Colombia Líder, Special Olympics, Friedrich Ebert Stiftung, Panamerican World and Social Media Week Miami. Adrian holds a Bachelor’s degree in Business Administration from Universidad Católica Andrés Bello (UCAB – Venezuela) and a Master of Science in Digital Marketing and Business Communications from ESDEN Business School (Spain).