Entries from Digital Marketing, SEO, Usability, Web Best Practices, Web Metrics & Analytics:
Why is your Website NOT selling and what to do about it
July 24th, 2010
Since first generation websites, the Internet has evolved into a complex, strategic environment for businesses where leveraging an effective online presence can help your company grow and prosper. Amazingly, still too many businesses, big and small, think of a website as just a “must-have” cost center. Only a few companies recognize their websites as valuable investments that can help them expand profitability, achieve organizational objectives and boost their marketing and sales efforts.
The Importance of Measuring the Right Web Metrics
May 28th, 2010
You can’t manage what you can’t measure. That’s a fact. If you are serious about getting results from your company’s digital marketing efforts, it’s time for you to start measuring and managing the right web metrics for your organization.
Doing Business in a Digital World
April 12th, 2010
Download and share SOWEB’s Learning Series presentation on ‘Doing Business in the Digital World’. Learn the basics on how to leverage the power of the highly interactive and social Web for your company.
How Strategy shapes your Online Presence
September 28th, 2009
Remember when you graduated from school and had to decide what to do with your life? Before thinking about making decisions and taking action, you were drawing a game plan, a strategy that defined your next steps.
Use Web 2.0 to reinvent your Business for the economic downturn
February 14th, 2009
These days everytime you talk with a client, one topic you can’t avoid during conversation is the state of the economy. Software Development Expert Dion Hichcliffe gives his interesting vision on how to reinvent your Business using Web 2.0 technologies. Read on…
At this point it’s more than clear that 2009 will be a challenging year [...]