Entries from Ecommerce, Innovation, Marketing, Marketing Strategy, SEO, Search Engine Marketing, Social Media, Social Media Marketing, Web Strategy:
Social Media Trends to Watch if You Are in the Retail Industry
March 9th, 2011
There are many changes currently unfolding in the social media landscape that will have a profound impact on the buying experience as we know it today. Here are the top trends you really have to know about and you can’t afford to ignore this year if you are a retail professional.
What Businesses can learn from the Wikileaks Scandal
November 30th, 2010
Social Media has changed the rules and the way today’s global society manages information forever. The current Wikileaks scandal, besides a very hard lesson on radical transparency for diplomats around the world, is another good example of how social technologies deliver on a fundamental promise: to empower people who gather online to share information, knowledge and opinions using conversational media. Diplomatic and ethical implications aside, let’s take a look at the Wikileaks operational model:
Innovative Social Media Applications for Personal Finance
August 20th, 2010
Becoming more finance-savvy and making smarter decisions on how to manage your money has gotten easier and more interesting today. A growing number of personal finance-related ventures are starting to take true advantage of the power of social media by connecting people beyond the boundaries of Facebook and Twitter. Peer-to-peer (P2P) collaboration and consumers evolving into co-creators are now part of a new reality in the personal finance field.
How to avoid a BP-like Online Reputation Disaster
June 18th, 2010
Since the oil spill crisis in the Gulf Coast started, we have seen BP struggling with its PR strategy trying to convince the world that they are doing all they can to solve the problem. Marketing communications experts around the globe agree that the best PR strategy in these type of cases is to actually solve the problem, period. But let’s focus on BP’s major mistake from an online reputation management (ORM) perspective.
Doing Business in a Digital World
April 12th, 2010
Download and share SOWEB’s Learning Series presentation on ‘Doing Business in the Digital World’. Learn the basics on how to leverage the power of the highly interactive and social Web for your company.
Web 2.0 Tools and Applications for you and your Business
April 9th, 2009
Having a comprehensive, pre-selected guide of Web 2.0 tools and applications can be very valuable and time saving when trying to narrow the wide range of solutions available in the Web 2.0 ocean. From Micro-Blogging to Networking Apps here is a useful guide to get you started.
Getting to know Two Fundamentals in the Web 2.0 World: Blogging and Tweeting
February 21st, 2009
For those of you that wish to become digital entrepreneurs, here are two interesting reads that will show you what the Web 2.0 is really about. “Blogs” are starting to be seen as the “new web pages” given its interactive and social nature. Now, if you don’t already blog… then Tweeting is another alternative to raise [...]
Use Web 2.0 to reinvent your Business for the economic downturn
February 14th, 2009
These days everytime you talk with a client, one topic you can’t avoid during conversation is the state of the economy. Software Development Expert Dion Hichcliffe gives his interesting vision on how to reinvent your Business using Web 2.0 technologies. Read on…
At this point it’s more than clear that 2009 will be a challenging year [...]