Entries from Case Study, General Info, Online Reputation Management, Social Media, Web Best Practices, Web Content Management (WCM), Web Strategy:
What Businesses can learn from the Wikileaks Scandal
November 30th, 2010
Social Media has changed the rules and the way today’s global society manages information forever. The current Wikileaks scandal, besides a very hard lesson on radical transparency for diplomats around the world, is another good example of how social technologies deliver on a fundamental promise: to empower people who gather online to share information, knowledge and opinions using conversational media. Diplomatic and ethical implications aside, let’s take a look at the Wikileaks operational model:
Why is your Website NOT selling and what to do about it
July 24th, 2010
Since first generation websites, the Internet has evolved into a complex, strategic environment for businesses where leveraging an effective online presence can help your company grow and prosper. Amazingly, still too many businesses, big and small, think of a website as just a “must-have” cost center. Only a few companies recognize their websites as valuable investments that can help them expand profitability, achieve organizational objectives and boost their marketing and sales efforts.
The Importance of Measuring the Right Web Metrics
May 28th, 2010
You can’t manage what you can’t measure. That’s a fact. If you are serious about getting results from your company’s digital marketing efforts, it’s time for you to start measuring and managing the right web metrics for your organization.
Doing Business in a Digital World
April 12th, 2010
Download and share SOWEB’s Learning Series presentation on ‘Doing Business in the Digital World’. Learn the basics on how to leverage the power of the highly interactive and social Web for your company.
How Strategy shapes your Online Presence
September 28th, 2009
Remember when you graduated from school and had to decide what to do with your life? Before thinking about making decisions and taking action, you were drawing a game plan, a strategy that defined your next steps.
Web 2.0 in Action: The Guardian (UK Newspaper)
March 10th, 2009
According to TIMES magazine 10 major US newspapers will go out of business or go digital-only very soon. Now while others are closing, UK’s newspaper The Guardian is just opening up to a new business model based on mass collaboration that will bring innovation to a conservative industry that refuses to evolve.
Their strategy is to open up content for [...]
Will the Recession kill Web 2.0?
February 14th, 2009
Jeremy Liew, Managing Director at Lightspeed Venture Partners, and an active blogger on the consumer internet industry analyzes the Web 2.0 landscape and how the recession will probably affect it. Read on and join the discussion.
The last fast few years have seen resurgence in Internet companies not seen since the bubble years of the late [...]
Use Web 2.0 to reinvent your Business for the economic downturn
February 14th, 2009
These days everytime you talk with a client, one topic you can’t avoid during conversation is the state of the economy. Software Development Expert Dion Hichcliffe gives his interesting vision on how to reinvent your Business using Web 2.0 technologies. Read on…
At this point it’s more than clear that 2009 will be a challenging year [...]
Best Practices for Online Customer Communities
February 13th, 2009
According to ZDNet’s Veteran Dion Hinchcliffe the business trend of web-based customer communities will keep on growing in 2009. Nonetheless if your company wants to follow this trend, make sure you follow these best practices too:
1) Put the needs of the community first.
2) Community is mostly not a technology problem.
3) Active community management is essential.
4) [...]