Entries from Digital Marketing, SEO, Usability, Web Best Practices, Web Metrics & Analytics:
Why is your Website NOT selling and what to do about it
July 24th, 2010
Since first generation websites, the Internet has evolved into a complex, strategic environment for businesses where leveraging an effective online presence can help your company grow and prosper. Amazingly, still too many businesses, big and small, think of a website as just a “must-have” cost center. Only a few companies recognize their websites as valuable investments that can help them expand profitability, achieve organizational objectives and boost their marketing and sales efforts.
The Importance of Measuring the Right Web Metrics
May 28th, 2010
You can’t manage what you can’t measure. That’s a fact. If you are serious about getting results from your company’s digital marketing efforts, it’s time for you to start measuring and managing the right web metrics for your organization.