Web 2.0 in Action: The Guardian (UK Newspaper)
March 10th, 2009
According to TIMES magazine 10 major US newspapers will go out of business or go digital-only very soon. Now while others are closing, UK’s newspaper The Guardian is just opening up to a new business model based on mass collaboration that will bring innovation to a conservative industry that refuses to evolve.
Their strategy is to open up content for free to everyone using what they call an Open Platform. It consists of two parts: the Content API, which lets you freely retrieve data from Guardian’s vast content database (over one million articles), and the Data Store, a collection of stats and data sets curated by Guardian journalists. Put in short, they will let anyone use their content on their web service, but instead of charging you for content that can be easily duplicated and distributed, they will make money by putting ads on top of everything. To date several english organizations have already signed up and the number keeps growing. Will The Guardian succeed with this innovate business model? It’s too soon to jump into conclusions, but one thing is sure, if they succeed they will not only have the first-mover advantage over competitors, but also would have opened the door to an old industry reinvention that is desperate for innovation. Creatively tackling this recession can keep you in the market and prepare you for future growth simply by leveraging Web 2.0 technologies, a lesson The Guardian is teaching us right now while you are reading this post.
What is your company doing to stay afloat during these hard economic times?
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