FORT LAUDERDALE, FL (June 4, 2013) – Caribbean Week New York, the largest regional tourism initiative in the New York area that annually attracts tens of thousands of attendees, comes once again to the “Big Apple”, but this time powered by social media. Organized by the Caribbean Tourism Organization (CTO), Caribbean Week New York combines a diverse schedule of business and consumer-oriented events focused on showcasing the cultural beauty of the region and the opportunities the Caribbean has to offer as a unique travel and business destination.
For the first time, Caribbean Week adds social media marketing to its marketing mix in an effort to leverage the power of social media and reinforce its brand reach and marketing communications. With the support of SOWEB, Caribbean Week is going social this year and aims to connect with a broader audience through real-time communications, identify and engage with key audiences online to develop valuable relationships, and provide better information support to event attendees. “With the growing importance of Social Media for the tourism industry, this year we decided to embrace social technologies guided by SOWEB to effectively engage with Caribbean Week attendees, new media and all our national and international supporters online. Going from traditional event communications to real-time marketing communications, while building the Caribbean Week online community is simply exciting.” commented Sylma Brown, Head of the CTO New York Office. “Social media is a natural, strategic move for the Caribbean Tourism Organization (CTO) to take the already successful Caribbean Week event to the next level .” commented Ernesto Sosa, President of SOWEB. “Even though the short-term objective is to launch an active social presence to improve event promotion reach, communications and customer support, over the long term it’s about enabling a content-rich online community by and for Caribbean lovers. The idea is to leverage user-generated content (UGC) to help promote the Caribbean as a travel destination from the traveler’s perspective and gain a constant flow of valuable data through social listening to make better marketing and business decisions. It is an honor for us at SOWEB to support the CTO as a social media agency and sponsors for this year’s edition of Caribbean Week.“ he added.
For the first phase of the social media marketing strategy the focus is on gradually rolling out six (06) social channels – Facebook, Twitter, Pinterest, Instagram, Google + and Foursquare -, but next phases are expected to include other channels and more advanced social technologies.
Over the years Caribbean Week has been providing a successful platform to promote the sale of Caribbean vacations at special prices, deliver diverse events that attract significant positive media attention for the Caribbean, and provide opportunities for all participating CTO member countries to promote their individual products and services, while engaging the Caribbean Diaspora. Caribbean tourism officials, the media, artists, performers, celebrity chefs, fashion designers, models, investors and other strategic partners converge in New York for a week to celebrate the diversity and vibrancy of the region, getting extensive media coverage that reaches local, national and international audiences in the millions. This year with social media being part of the marketing equation, the event is expected to reach a new level of success.